King of Reach

Why King of Reach by B&S?
There’s a dynamic, results-driven energy at King of Reach that’s simply infectious. Every day brings a new challenge, which keeps things exciting and engaging. What truly made King of Reach stand out to me was the combination of this energy with the incredible expertise of my colleagues - it left a strong mark and made me feel like I was exactly where I was meant to be.

Overcoming challenges
Travel retail, particularly the in-flight channel specifically, can be intricate. As a sales person, balancing strong brand relationships while managing expectations, developing the right projects, and fostering customer collaboration is crucial. This is precisely the strength of King of Reach, though it doesn’t come without its challenges.

Growth opportunities
I see tremendous growth potential in the in-flight channel. With a captive audience flying 10,000 meters above ground, the possibilities are virtually endless. The travel landscape and passenger behavior is constantly evolving, as it is strongly shaped by trends; as such, innovation is the driving force behind it all, and King of Reach is always committed to ‘pushing the envelope’ in the name of it. After all, the sky is quite literally the limit.

Valuable advice
Don’t be afraid not to know everything right away. Take your new role as an adventure and personal challenge. Be curious, be open minded, be eager – always keep your eyes and ears peeled and get inspired. That is the only way to grow professionally and personally, helping you become confident and an expert in your field.

Your King of Reach journey
Before becoming a Purchaser in Liquors & Beers, I started my King of Reach journey in the Operational Purchase department. This department handles the operational side of purchasing, such as stock management and order monitoring. Starting here provides a strong foundation and insights into the systems and processes, ensuring that every potential purchaser gains a solid understanding of how the business works.

Overcoming challenges
The liquor business is such an interesting and challenging world to work in. There are many regulations, intense competition, and rapidly changing market trends. However, it is also highly rewarding, offering opportunities to be part of a dynamic industry that blends innovation and tradition.

Achieving goals
My personal and professional goal is to take responsibility for one of the top three liquor suppliers, as this would not only be a major achievement but also a strong recognition of my capabilities. I believe continuous growth and development are essential to reach this goal. For me, success lies in consistently moving forward and striving for the next level.

Valuable advice
The best advice I’ve received is to not try to reinvent the wheel. With so much knowledge and expertise spread across the different departments, there’s an incredible amount to learn from my colleagues. By staying open and asking questions, I’ve been able to grow much faster than I could on my own. It’s a reminder that collaboration and learning from others is one of the strongest drivers of success.

Fun fact
A fun fact about me is that I love participating in obstacle runs! This year, I achieved something I never thought possible: I completed a 42 km obstacble run (the Iron Viking), which took 7.5 hours of running, jumping. It was an incredible challenge and a huge milestone for me. My next goal? Conquering the 60 km!

Why King of Reach by B&S
What drew me to King of Reach was the opportunity to work in a truly international environment with diverse processes. I was especially attracted by the chance to explore different markets and supply chains, which makes the work dynamic and challenging. What also appealed to me is the close connection between finance and the business — it’s not just about reporting figures, but about partnering with commercial teams and driving real impact. And with strong opportunities for personal development, joining King of Reach felt like the right move.

Overcome challenges
The business relies heavily on the insights provided by Finance. By being proactive and forward-looking, our Finance department can act as a true business partner — not only explaining past performance, but also identifying trends, risks, and opportunities that drive future results. Acting as a true business partner gives me a great deal of motivation!

Achieving goals
A personal goal within my work is to elevate Finance within King of Reach to a higher level and to contribute as effectively as possible to achieving strong and successful results. I do this together with my colleagues in the department, and I truly enjoy working on this as a team! One example of a project that contributes to this is the optimisation of our working capital performance together with our Sales, Purchase and Credit Control departments.

Valuable advice
One of the most valuable pieces of advice I received early in my career was the importance of being able to clearly explain financial reports and complex data to non-financial stakeholders. It’s not just about presenting the numbers—it’s about telling and explaining the story in a way that supports the understanding and enables better business decisions.